Alcohol campaigners are calling on supermarkets to restrict all alcohol to dedicated aisles to avoid 'impulse purchases'. UK charity Alcohol Concern carried out a one-day survey of supermarkets in Cardiff, Wales before Christmas, and found that beer, wines and spirits were on sale in food aisles and near doors and tills. Researchers visited one branch each of Sainsbury’s, Morrisons, Tesco and Asda. It found bottles of wine next to dairy counters, near to ready meals, next to fruit juice, near doors and next to soft drinks. In Sainsbury’s and Asda, discounted alcohol was found near the store entrance. Tesco displayed spirits next to bread and tea, and in Morrisons Champagne was found next to milk.