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Oregon Wine Industry Optimistic
Feb 24, 2011
Eugene, Ore.—The mood among close to 1,000 attendees at the annual Oregon Wine Industry Symposium this week was upbeat, but wineries are mulling alternative directions as the economy stabilizes.
While strengthening sales of wines priced at $20-plus per bottle were cause for optimism and even applause during presentations by bankers, economists and market observers, a cautious attitude on the trade show floor and the inception of a new series of seminars about white wine production underscored the discussion taking place within the industry regarding its future.
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