Canada’s thirst for wine heating up

Feb 17, 2011

Put down that brewski and go grab yourself a nice glass of Italian pinot grigio or a California Zinfandel. If you do, you’ll be joining the growing numbers of Canadians slaking their thirst by sipping wine rather than beer. According to a study released Thursday, wine consumption in Canada will grow six times more quickly than the global average over the next three years. The study, done for Vinexpo — the world’s largest wine trade show — forecasts that wine sales will grow by 19 per cent in Canada through 2014, while worldwide wine sales will grow by just over three per cent.

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