Chinese fine wine consumers are diversifying beyond Bordeaux and buying an ever wider range of wines from Burgundy and the New World, local merchants say. Berry Bros & Rudd Hong Kong managing director Nick Pegna said the company’s sales of Burgundy had trebled during the campaign for the 2009 vintage in the run-up to the Chinese New Year. And Don St Pierre Jr, CEO of ASC Fine Wines, added that demand was rising for top wines from other regions, including Penfolds Grange, Phelps Insignia, Shafer Hillside Select and Gaja Barbaresco.