GIA announces the release of a comprehensive global report on Wine market. Global consumption of wine is forecast to reach 26.12 billion liters by the year 2015, propelled by substantial demand world over, a direct result of increasing adaptation of western lifestyles, rising affluence and sophistication levels and consumer shift towards premium alcoholic beverages. The trend is far more obvious in rapidly emerging markets, where the potential for future growth is enormous. Underlying health benefits associated with wine consumption is another major factor ensuring sustained growth in the market.