Lodi, Calif.—After 20 years of marketing on behalf of Lodi growers to expand grape sales to winery buyers, the Lodi Winegrape Commission (LWC) is now shifting its marketing efforts to wine consumers. LWC officials presented the new marketing initiative this week at the 59th annual Lodi Grape Day, sponsored and presented by the Lodi Chamber of Commerce and the University of California Cooperative Extension (UCCE) of San Joaquin County.