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Treasury pulls support from Wine Australia
Feb 1, 2011
Treasury Wine Estates has withdrawn its support from generic body Wine Australia — saying the body does not do enough to “promote and represent our total portfolio of brands”.
The Australian wine giant, makers of Wolf Blass, Rosemount and Lindemans, said it had not taken the decision lightly, but that it was part of a costs review.
Peter Jackson, managing director of Treasury, said: “We have taken the decision to temporarily withdraw our support from Wine Australia. This has come about for a number of reasons and was a decision not made lightly.
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