Traverse City, Mich.—Despite concerted efforts from the glass industry to encourage the recycling of bottles and other glass packaging, a sizeable proportion still ends up in landfills instead. Lisa Carlson, a nurse and entrepreneur in Traverse City, Mich., believes that only 30%-40% of wine, beer and champagne bottles are actually recycled. With some 29 wineries currently operating in Traverse City and nearby Leelanau County (and 118 throughout Michigan, according to WinesVinesDATA), Carlson decided to provide an alternative. Last year, she opened Evergreen Bottle Co., which collects and sanitizes used bottles, then makes them available for re-use by the originating wineries or others.