Foster's US wine sales in freefall

Jan 13, 2011

FOSTER'S US wine sales continued to slide in December as it reduced promotional discounts to concentrate on more profitable market segments.Supermarket sales figures collected by market research firm ACNeilsen showed Foster's US wine sales declined by 9.4 per cent in revenue terms during December compared with November, while the overall US market grew by 3.6 per cent.

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