Rebranded Canadian Wines Clarify Content

Dec 24, 2010

Ontario—“Cellared in Canada” wines, the crux of a cause célèbre championed by wine aficionados and journalists, are virtually absent from store shelves this holiday season. This fall, Mississauga, Ontario-based Vincor Canada launched new labels for its wines made from blends of domestic and foreign juice. The new packaging sports prominent notices that the wines within are, “Blended from International and Canadian wines.” Unity, a house brand, as well as Full Press Vineyards are among the labels Vincor has introduced to sell its blended wines.

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