Three new directors of the California Association of Winegrape Growers (CAWG) told Wines & Vines what they hope to accomplish in their first three-year terms. The new slate brings diverse backgrounds and priorities to the influential statewide group for the winegrape industry. “I’m coming from the perspective of the small guy,” said Mike Boer, a grower in District 1, Mendocino County. As a 100-acre grower, rather than a 1,000-acre grower, he noted, “What works for one will not work for the other.” Boer’s goal for his board term is to enlist cooperative marketing and other effective marketing means and return California grape prices—particularly in the North Coast—to the higher price tiers growers enjoyed five years ago.