A new national study is being conducted by researchers from the University of Adelaide to learn more about what consumers believe are the most important factors in their choice of wine. The study gives consumers the chance to nominate a range of different influencing factors - such as the type of wine, the wine-making process, the packaging, cost and brand loyalty - that affect their purchasing decision. Wine lovers will also be asked about how they respond to the various sensory characteristics of wine, such as smell and flavor. The online study is being conducted by PhD student Anna Crump under the supervision of Dr. Kerry Wilkinson, Lecturer in the School of Agriculture, Food & Wine at the University's Waite Campus.