Pernod Ricard UK, the global wines and spirits company, has launched an integrated marketing campaign to push its New Zealand wine brand, Brancott Estate.The campaign launched this week and features a TV ad, created by Publicis Mojo New Zealand, with media planning and buying handled by Vizeum. The ads are supported by marketing through point-of-sale and on-pack promotions that will drive consumers to the brand's website, Brancottestate.com. The promotions will run until the end of January. The Brancott Estate brand will also be one of the official sponsors of the Rugby World Cup 2011.