Italian wine brand Canti is launching a £1 million ad campaign in the run-up to Christmas.Fratelli Martini, parent company to Canti Wines, is supporting the brand’s first-ever ad campaign, which plays on the meaning of Canti - Italian for song. The campaign strapline will be “Music to your Tastebuds”. Due to launch in late November, the pre-Christmas campaign will feature in national press, on buses and in taxis. Continuing in 2011, the campaign will extend to incorporate outdoor, press, on-pack, digital and social media.