/PRNewswire/ -- A consumer study released today shows that physiology plays a major role in determining wine preferences and that White Zinfandel drinkers are often the most sensitive tasters shattering the myth about sweet wine consumers. The study was conducted in conjunction with the Consumer Wine Awards at Lodi. Tim Hanni, Master of Wine and originator of the study, says, "We have uncovered a glaring error and misunderstandings by the wine industry that has led to the disenfranchisement of millions of consumers and a significant loss of market share to other beverages."