AUS: Foster's Group to up premium wine focus - report

Oct 13, 2010

The head of Foster's Group's wine arm, Treasury Wine Estates, has said the firm needs to up its premium focus in the US in order to improve earnings, according to a report. Treasury Wine Estates intends to put more resources into marketing wines priced above US$10, David Dearie reportedly told journalists today (13 October) at the opening of the firm's upgraded Coldstream Hills winery in Australia. He added that higher-priced wine would also offer some protection from the strong Australian dollar (AUD) against the US$

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