In the wine business, the quality of the marketing is often as important as the quality of the grapes, and sometimes even more so.Consider the recent efforts of Nancy Sinatra, daughter of Frank Sinatra, who has been traveling the country hawking a pair of wines attributed to Sinatra Family Estates. No, Ol’ Blue Eyes was not making a little red in between escapades with the Rat Pack. He did not do it his way. And Nancy’s boots were not made for stomping grapes.