Turkish wine has acquired the level to compete with its French and Italian competitors, according to a wine company chairman who added that in the last term Chile, Australia, California, Spain and Greece have almost equaled the former two in quality. A board member of Yazgan Şarapçılık, a prominent wine company founded in 1943, Murat Yazgan said, “Turkish wine has brand awareness problems,” adding that it was urgent to start promotional campaigns to raise awareness about Turkish wine in the international arena.