Amid declining travel, Napa's wine industry braces for coronavirus impact

Mar 15, 2020

(NVR) - As experts predict a volatile time ahead for the tourism and hospitality industry, Napa Valley wineries say they haven’t yet felt the sting of coronavirus-prompted cancellations, but they’re bracing.

Tasting room sales by volume were down 22 percent over the weekend of March 7-8 as compared to the month of February, according to data from the Napa-based winery e-commerce company WineDirect. The company partners with more than 900 wineries across the United States and Canada from which it tracks point-of-sale data in tasting rooms, according to Carly Imhof, product marketing manager for WineDirect.

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