(10best) - The terms "sustainability" and "earth-friendly" no longer apply to a small, niche market. They have become drivers for many consumers, and many West Coast vintners have been engaging in sustainable practices in their vineyard and wineries long before it became fashionable.

Their efforts are paving the way for other wineries to make the sometimes costly and time-consuming changes needed to operate in a manner that is kinder to the planet.

From composting waste and recycling water in California to planting cover crops and using organic materials to combat pests in Oregon, many winemakers and winery owners believe the use of natural products and reduction of their carbon footprint is not only better for the environment and the vines, but also results in a higher quality wine.