(CoinDesk) - “Big Four” professional services firm EY has built a blockchain platform for a firm that will help consumers determine wines’ quality, provenance and authenticity.

The TATTOO Wine Platform has been developed for Blockchain Wine Pte. Ltd. using EY’s OpsChain solution, EY announced on Thursday.

The platform is backed by Asian wine cellar The House of Roosevelt, which will use it to sell wines directly from vineyards to hotels, restaurants, cafes and customers, according to the announcement.