(TDB) - Luxury group LVMH has joined the rosé bandwagon with the purchase of Chateau du Galoupet in the south of France.

It is the first time the group, which owns Champagnes Veuve Clicquot and Dom Pérignon as well as Hennessy Cognac, has bought a winery specialising in Provence rosé.

Chateau du Galoupet, a winery in France’s Provence region dating back to the 17th Century, covers 68 hectares of vineyards, mainly producing rosé wine.

LVMH’s portfolio of wine and spirits labels have driven strong sales growth in recent years. It reported a 10% increase in revenue across in 2018 reaching €46.8 billion, with its wine and spirits division contributing €5.1 billion.