(Forbes) - Napa was once-upon-a-time a sleepy little farm town where wine lovers strolled around the hills and valleys, tasting through cheap flights of great vino, grazing on local fare from picnic baskets and sharing a bottle of Chard. But those lazy days are largely gone.

Today, 3.5 million visitors clog up Highway 29 on a quest for Cabernet nirvana, and today’s tasting rooms have become increasingly specialized, exclusive and pricey, focusing on creating experiences, as well as showcasing the wine.

To make the best of a jaunt through wine country, a little homework helps tailor your vacation to match your personal style. Here are a few destination wineries with upscale tasting programs and experiences, each with it's own cool vibe.