No matter where in the world or what side of the industry, any given wine consumer's first interaction with a bottle ironically begins with their eyes. So how much purchasing power does a wine label actually hold for both industry and consumer sales?

On the industry side, wine labels absolutely play a role in buyers' decisions, particularly on the retail side. "Ultimately, if the wine is a great, the wine label doesn't matter," says Leah Rinaldi, a Brooklyn-based sales representative for Jenny & Francois. "That being said, a great label can definitely become one of the factors that has a buyer pull the trigger on a wine."