LVMH Has Just Discovered a Way to Make Bordeaux-Style Wines in China

Apr 24, 2019

(Robbreport) - At 8,500 feet above sea level, in the foothills of the Himalayas, the tag “Made in China” is getting a startling new spin. The product in question here, in the northern reaches of the Yunnan province, which borders Tibet, isn’t a factory commodity. It’s a unique luxury item wrested painstakingly from this remote and challenging land itself: wine. Specifically, Ao Yun, which translates to “flying (or roaming) above the clouds.”

China-grown wine isn’t a new phenomenon by any means. A couple of regions—most notably Ningxia and Shandong—are gaining reputable traction for their bottles. But in a warren of more than 300 tiny blocks of vineyards spread among four villages on the steep banks
of the Mekong River, in the southwest of China far from the better-known regions, Ao Yun isn’t taking a slow-growth route to mere respectability. With only two vintages under its belt, the young winery has already garnered critical international acclaim for its Cabernet Sauvignon blend. In terms of price alone ($300 retail), owner Moët Hennessy has positioned Ao Yun in the ranks of bottles from the top Bordeaux-variety-producing regions of the world.

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