Does Great Wine Terroir Exist If No One Is There To Appreciate It?

Apr 8, 2019

(Forbes) - There is a well-known philosophical thought experiment that provokes questions about people’s perceptions: “If a tree falls in a forest and no one is around to hear it, does it make a sound?" It can be related to a person’s own sense of self; if they are not noticed, recognized or given a secure role in life, do they exist? As globalization and automation take over parts of the Western world, many are finding themselves in an existential crisis as they feel their sense of value as well as their purpose in life dwindle. It is interesting to think of this idea in terms of well-regarded grape growing areas for wine and the legend of their terroir – their sense of place.

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