(Forbes) - Thanks to its iconic logo that makes it immediately recognizable, the Armand de Brignac Champagne is known worldwide also under the name Ace of Spades.

The price for a single bottle is around two hundred and fifty euros. While limited editions can go up to three hundred and fifty.

The annual production reaches 60.000 bottles and they sell out every year.

Nevertheless, the famous enologist, Lyle Fass defined it as “the biggest scam in wine history”.

The product has in fact been described of poor quality and owns its pleasant taste to the excessive sugar addition that makes the skin of wine experts crawl. So how can they possibly sell all these bottles?

The story is quite intriguing.