(Nielsen) - Nielsen (NYSE: NLSN) signed a deal with Wine.com, the leading online wine retailer in the U.S., to expand its online retail coverage within the U.S. beverage alcohol market. Effective immediately, Wine.com will share its online wine purchase data with Nielsen, providing Nielsen’s clients with a comprehensive view into the previously opaque online wine channel.

Wine.com currently lists over 20,000 wines available to consumers—15 times the average specialty wine store and 30 times the average grocery store. The company’s vast assortment, information resources and live chat wine experts have changed the game in online customer discovery, driving retail sales for wines from nearly every varietal, region, and price point—from everyday wines to cellar-worthy collectibles. For over two decades, Wine.com has made wine more accessible and convenient, guiding and inspiring consumers to explore the massive world of wine, with confidence.