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Coca-Cola launches line of alcohol-free sparkling drinks
Jan 17, 2019
(TDB) - Coca-Cola has launched a line of alcohol-free sparkling drinks called Bar Nøne, featuring a Sangria, Dry Aged Cider, Bellini Spritz and a Spiced Ginger Mule.
The diverse range caters towards wine, beer and cocktail drinkers, who want to drink not “as often, or as much,” but are bored with soft drinks.
With the tagline “all the spirit without the spirits,” Coca-Cola accelerated the production process to get Bar Nøne drinks appearing on shelves only ten months after the idea was born.
The creators of Bar Nøne explained where the idea came from: “Bar None was born out of a conversation among a few close friends and co-workers in the office. We were the ones who found ourselves at work dinners, house parties and Sunday Fundays wishing there was something a bit more interesting to drink when we didn’t feel like boozin’ it up.
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