Are US millennials giving wine the cold shoulder?

Jan 17, 2019

( Decanter) - Millennials in the US are not diving into the wine world as quickly as predicted, suggests a new report, raising concern that this generation won't compensate for retiring baby boomers. 

In Brief

Millennials ‘not engaging’ with wine as anticipated but there is time for a shift, says Silicon Valley Bank report

Premium wine sales still set to grow by between four and eight percent in the US in 2019

California vineyard price rises set to flatten with expected fall-off in takeover deals 


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