( Decanter) - Strong early demand for the Game of Thrones-themed single malts, launched on pre-order by Diageo and broadcaster HBO, has seen at least two UK-based retailers sell out of initial stock in just a few hours.

Each of the Game of Thrones Scotch whiskies has been paired with a particular house from the seven kingdoms in the television series, plus also the Night’s Watch guard, said Diageo.

It has launched the eight single malts, priced between £38 and £65 per bottle, in partnership with broadcaster HBO in several European countries, including the UK.

A spokesperson for the Whisky Exchange retailer said it had sold out of initial stocks. ‘This was very popular with both whisky and Game of Thrones lovers, and sold out in just five hours,’ said Dawn Davies MW, head buyer at The Whisky Exchange. ‘It’s great to see Diageo partner with Game of Thrones to get their malts out to a wider audience.’