(WineSpectator) - Founders Ed and Deb Fitts sell their winery and 15 acres of vines on Pritchard Hill to Jim Bean and Christine O'Sullivan; winemaker Philippe Melka will stay

When Ed Fitts bought 110 acres on Pritchard Hill in 2005, it was a dream come true. The packaging executive fell in love with the view of Napa Valley and decided to retire on the hillside. Now Fitts and his wife, Deb, are passing the dream off to another couple that loves the view and the valley. Wine Spectator has learned that former Apple executives Jim Bean and Christine O'Sullivan have purchased the Fitts' winery, Brand, as well as 15 acres of vines, the cellars and inventory. The purchase price was not disclosed.

"We were very aware of the spectacular wines being made on Pritchard Hill, wines like Colgin, Ovid," O'Sullivan told Wine Spectator. The couple had been looking for some time for the right opportunity. "We have enjoyed these wines for a long time. Brand was very much in line with our philosophy."