Is It Cold Outside? You Might Be Drinking More

Jan 7, 2019

(Wine Spectator) New evidence shows that where you live could affect how much wine you consume

You know the old saying, "It's all about location, location, location"? It might apply to how much alcohol you drink. Recent research published in the American Association for the Study of Liver Diseases' online journal, Hepatology, shows a link between a region's climate and its average alcohol consumption—specifically, the lower the temperatures and the fewer the sunlight hours, the higher the drinking levels.

"Everybody assumes that people drink a lot in the north of America because it's cold, but we were surprised that nobody has ever studied that," Dr. Ramon Bataller, professor at the University of Pittsburgh, chief of hepatology at the university's medical center and the study's senior author, told Wine Spectator.


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