(Forbes) - Wine.com, the San Francisco-based online retailer, last week received $32.5 million in growth capital from Goldman Sachs Asset Management Private Credit Group (GSAM PCG) in order to focus on marketing and increase the number of wine brands it carries. The company’s CEO Rich Bergsund said that Wine.com intends to use the funds to innovate and identify new customers’ needs. Wine.com sells wine in 43 states and Washington D.C., he said, which together currently represent 96% of the total U.S. wine consumption.

Goldman Sachs would not comment for this story, but GSAM PCG vice president Matt Singer said in a recent press release that the bank was thrilled to partner with Wine.com.