In a world where labels and branding drive trends more than ever, being part of a designated appellation seems like the world's biggest sales advantage for wineries – that is, until it's not. For three European estates, the path to creating their own winery specific appellations hasn't been easy; even unstrategic, perhaps. Though when passion and recognition run high, new paths are carved out – even within the seemingly impossible-to-crack regulations of the European Union.