(Forbes) - Yes, it’s a disruptive business model. But, knowing Molly Madden even a little, you also get the sense that what she’s building today is a perfectly organic, natural evolution of what’s come before.

Just like one plus one equals two.

Here’s one:

Madden’s professional history as a social justice organizer involved, in her words, “a ton of work around gender and race privilege.” That work will be painful, she said, because it’s quite disruptive.

Here’s another one:

Madden also worked for ten years, in New York and abroad, in wine importing and distribution. More recently she moved to the San Francisco Bay Area to work with a team of cooperative business advisors and wine industry specialists.