(Wines&Vines) -As Paso Robles embraces urban winery development with its downtown public market and a new industrial winery complex, estate wineries also continue to expand production and hospitality facilities to capitalize on the region’s growing popularity among wine consumers.

Cass Estate Vineyard and winery, located in the Geneseo district of the larger Paso Robles AVA produces 10,000 cases annually with an average bottle price of $28, according to the Wines Vines Analytics winery database. The estate is home to 145 acres of vines planted to both Rhône and Bordeaux varieties — and soon, shipping containers-turned luxe accommodations.