Is Sonoma reaching ‘peak wine’?

Aug 30, 2018

(Sonomanews) - Wine industry growth has been a rocket for 20 years, its trend line drawn like a mountain incline on U.S. industry graphs. Since 1993, when 370 million gallons of wine were consumed in America, consumption has more than doubled – to 770 million gallons nationwide today.

That’s 2.3 gallons of wine annually for every American man, woman and child, an ample pour by anyone’s measure.

California is a major player in the wine game, with 3.8 million tons of grapes expected to be processed statewide this year. And Sonoma, of course, has long been all in, the city’s business linked almost exclusively, and perhaps now inextricably, to wine.

But trends can be as fickle as culture itself, and according to the “State of the Wine Industry 2018” report recently released by the Silicon Valley Bank Wine Division, there may be a dark star on the horizon.


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