(TDB) - UK-based alcoholic drinks giant Diageo is reported to be in talks with at least three leading cannabis producers as it considers adding marijuana-infused drinks to its portfolio.

As reported by BNN Bloomberg, which stated that it received the information from “multiple sources familiar with the matter”, Diageo has held “serious discussions” with at least three major cannabis producers.

The owner of Gordon’s Gin and Guinness may potentially be entering a field already occupied by drinks companies including Constellation Brands and Molson Coors.

Diageo has met with several Canadian companies to discuss a possible investment or collaboration to create new cannabis-infused drinks, according to BNN Bloomberg.

The news site also noted that a “senior executive team” from the company attended a marijuana conference in Toronto two weeks ago during which they held several meetings to “discuss possible partnerships or an equity arrangement”.