(Shankennewsdaily) - With consumers eagerly seeking out new brand propositions across the drinks space, the wine market’s leading players are innovating at a rapid pace. In particular, the thriving rosé, red blend, and canned wine segments are seeing a surge in new product activity.

Among the newer California wine labels on the rise is Delicato Family Vineyards’ Z. Alexander Brown, which launched in 2016 and is now above 100,000 cases. The brand unveiled two new wines this year—Uncaged Chardonnay and Uncaged Sauvignon Blanc (both $20 a 750-ml.), sourced from the North Coast and the Santa Lucia Highlands, respectively. Treasury Wine Estates also has a pair of new California entries in The Stag Cabernet Sauvignon and Tunnel of Elms—which combined for just over 30,000 cases last year.