While many wine country regions have welcomed revenue from new businesses, the somewhat-still-rural hamlet of Sonoma County clearly has conflicted sentiments.

Compared to the top-dollar region of Napa Valley, which was smart enough to self-regulate itself a half century ago, and less affluent areas such as the New York Finger Lakes that tend to support new development for economic reasons, wine industry regulation and growth in Sonoma has not been an easy process.

The county includes some of the most bucolic land – complete with ocean views – in California wine country. Its major towns of Sonoma, Healdsburg and, more recently, Sebastopol have been attracting low-key, yet quite profitable tourism for some decades. Most of the area's tasting rooms also don't charge a $50-plus per-person reserve tasting fee and traffic has primarily been manageable on Sonoma's small roads for a number of decades.