(BI) - Trader Joe's "two-buck Chuck" is much more than a cheap bottle of wine.

The Charles Shaw label, which sells cabernet, pinot grigio, and a variety of other wines, sells for $2.99 at most Trader Joe's locations.

But the famously inexpensive brand wasn't always so cheap and readily available. The original Charles Shaw label produced prestigious, award-winning wines at Charles Shaw's winery in Napa Valley.

That is quite unlike Trader Joe's current Charles Shaw wine, which is mass-produced by Bronco Wine Company and is entirely unrelated to the real Charles Shaw, who currently resides in Chicago and has nothing to do with the wine or business.

The name and label were acquired for the Bronco Wine Company by a savvy businessman named Fred Franzia, who made his fortune buying names and labels from bankrupt wineries.