There is still plenty of scope to promote the quality image of the best Prosecco wines, according to Bisol's management team, which has revamped its range and believes the term 'peak Prosecco' underestimates this part of the market.

(Decanter) - Premium Prosecco producer Bisol recently unveiled its new image and product range at Quaglino’s restaurant in London, four years after the brand was acquired by the Lunelli Group that also owns the Trentodoc sparkling wine company Ferrari.

The move comes at a time when some people have suggested the UK is now approaching ‘peak Prosecco’.

Last year, category growth slowed to the smallest increase in sales since 2011. Analysts are predicting that sales will continue to rise for the next two to three years after which the rate of increase will continue to decline.

Matteo Lunelli, CEO of the Lunelli Group and vice president of Bisol shrugged off such concerns.

‘Prosecco is still growing at a global level, but so far consumers have really only focused on the category rather than the producer.’