This is the age most Americans have their ‘wine awakening’

Jul 27, 2018

(NYPost) - The average American has their “wine awakening” at age 29, according to new research.

A new study of 2,000 wine drinkers showed that the average Americans will only start to fully appreciate a good bottle of vino toward the tail end of their 20s, but how they get into it, and what they prefer, varies greatly.

The most common way Americans get into wine is from a friend, with 30 percent reporting that’s how they originally tried it. One in five (21 percent) discovered it on their own, and 17 percent were drawn into wine by a partner.

The average American can also name four wine types off the top of their head and they are most familiar with Chardonnay (69 percent), Merlot (62 percent), and rosé (58 percent).


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