(Wines&Vines) - On Aug. 9, Randall Grahm, the iconic winemaker and an original Rhône Ranger, will take to the stage of the fifth annual Wines & Vines Wine Packaging Conference to deliver a keynote address on his experiences in wine packaging. 

Grahm, founder of Bonny Doon Vineyard in Santa Cruz, Calif., is known for an envelope-pushing creative and even comedic approach to wine marketing, including brand names and packaging. He uses puns, in-jokes, literary references, foreign phrases and internationally known artists to name and/or promote his wines in a way that few others have dared to.