The Most Vital Tool in a Winery Tasting Room

Jul 10, 2018

(Wines&Vines) - Tasting rooms drive 85% of wine club growth and are the cornerstone of a winery's direct-to-consumer (DtC) business. Regardless of which type you choose, the look and feel of your wine glass helps frame the wine tasting as an experience, not just a beverage.

Far too many tasting rooms forget that how the wine glass looks plays a significant role in how your wine is regarded. First impressions matter. Humans are visually dominant. About 60% of your brain processes some form of visual stimuli. Humans believe what they see.

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