(Health) - “We crush grapes, you crush life.”

So goes the slogan for FitVine, a year-old wine company that “was born when friends made a pact to craft amazing wines that also fit their lifestyles. Our team is always on the go, whether we’re doing CrossFit, cycling, running, skiing, paddle boarding, or just enjoying the outdoors.”

Then there’s Cense, a lower-than-typical-calorie-count wine “for a well-balanced life,” made in partnership with WeightWatchers. It’s similar to low-calorie SkinnyGirl wines, whose website trumpets, “At just 100 calories per serving, you can give yourself permission to enjoy a palate-pleasing Pinot!”