(Wines&Vines) - Wine packaging conference features panel session on kegs and cans plus other content

San Rafael, Calif.—Wine on tap and in cans has caught on with consumers and will be the subject of a panel discussion at this year’s Wines & Vines Packaging Conference on Aug. 9.

Speakers for the session, “Wrap Your Head Around Alternative Packaging,” include the co-founder and CEO of Napa, Calif.-based Free Flow Wines, Jordan Kivelstadt, as well as veteran winemakers Alison Crowe and Nicholas Quillé who have experience putting wines into kegs and cans.

The session will cover the increasing demand for wine on tap, in cans and cartons and how winemakers can ensure wine quality when using alternative packaging.

According to Kivelstadt, there’s been a steady 20% growth, year over year, in the wine-on-tap market, with the most rapid recent growth in Texas, Florida and New York. “As more consumers see and hear about wine on tap, they go in search of it,” wrote Kivelstadt in an email to Wines & Vines. “The consistent temperature and taste make them converts. This, combined with the continued love of draft beer, are helping grow the category.”