(Newsbtc) - The Chinese wine industry is worth $2.8 billion. In attempts to improve trust, Shanghai-based startup VeChain is using blockchain technology to track imports to the city — the mainland’s second-largest market for imported wine — from vine to table.

VeChain: Using Blockchain to Build Trust in Wine Industry

To start, VeChain is teaming up with French producer Pierre Ferraud & Fils, whose 2017 Beaujolais Nouveau red wine is set to be verified on the blockchain platform.

How does it work? Shoppers in Shanghai scan a QR code, which provides them with details about the winery, the grape type, the date the bottle left the stock house, the date the wine landed in Shanghai, the date the wine hit shelves, as well as an 18-digit Chinese customs declaration number.