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Rosé Wine Sales Stay Hot
May 16, 2018
(Wines&Vines) - U.S. wine sales were steady in April, with strong sales underpinned by the full range of options on offer to consumers. While growth in table wine sales softened, rosé growth outpaced the category with sales in the past year rising 53%.
Meanwhile, surging direct to consumer (DtC) saw both rosé and sparkling wine — key varietals driving growth of packaged imports — moving in ever greater volumes from U.S. wineries to consumers
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